Additional Metadata
Keywords Masstige strategies; vertical brand extensions; brand equity; consumer signalling
Thesis Advisor Bellet, C.S.
Persistent URL hdl.handle.net/2105/52709
Series Business Economics
Citation
Mos, B.M. (2020, August 13). Masstige Brand Extension Strategies for Mass and Premium Brands. Business Economics. Retrieved from http://hdl.handle.net/2105/52709