Masstige Brand Extension Strategies for Mass and Premium Brands

Additional Metadata
Keywords	Masstige strategies; vertical brand extensions; brand equity; consumer signalling
Thesis Advisor	Bellet, C.S.
Persistent URL	hdl.handle.net/2105/52709
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mos, B.M. (2020, August 13). Masstige Brand Extension Strategies for Mass and Premium Brands. Business Economics. Retrieved from http://hdl.handle.net/2105/52709

Publication