Additional Metadata
Keywords greenwashing; claim greenwashing; executional greenwashing; high-involvement products; purchase intention; environmental marketing; green marketing; environmental advertising; green advertising
Thesis Advisor Jong, M.G. de
Persistent URL
Series Business Economics
Keyner, N. (2020, August 21). The Impact of Claim and Executional Greenwashing on Consumers’ Purchase Intention for High-Involvement Products. Business Economics. Retrieved from