To Talk or Not to Talk: How the Firm-Generated Content in Social Media Impacts the Customer-Brand Relationships

Additional Metadata
Keywords	brands; social media; social media marketing; firm-generated content; FGC; brand content; customer brand relationships; brand equity; brand loyalty; brand awareness; purchase intentions; Facebook; Instagram
Thesis Advisor	Yang, Y.
Persistent URL	hdl.handle.net/2105/52736
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Guliyeva, L.A. (2020, August 11). To Talk or Not to Talk: How the Firm-Generated Content in Social Media Impacts the Customer-Brand Relationships. Business Economics. Retrieved from http://hdl.handle.net/2105/52736

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