Additional Metadata
Keywords brands; social media; social media marketing; firm-generated content; FGC; brand content; customer brand relationships; brand equity; brand loyalty; brand awareness; purchase intentions; Facebook; Instagram
Thesis Advisor Yang, Y.
Persistent URL
Series Business Economics
Guliyeva, L.A. (2020, August 11). To Talk or Not to Talk: How the Firm-Generated Content in Social Media Impacts the Customer-Brand Relationships. Business Economics. Retrieved from