To Talk or Not to Talk: How the Firm-Generated Content in Social Media Impacts the Customer-Brand Relationships

Additional Metadata
Keywords	brands; social media; social media marketing; firm-generated content; FGC; brand content; customer brand relationships; brand equity; brand loyalty; brand awareness; purchase intentions; Facebook; Instagram
Thesis Advisor	Yang, Y.
Persistent URL	hdl.handle.net/2105/52736
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Guliyeva, L.A. (2020). To Talk or Not to Talk: How the Firm-Generated Content in Social Media Impacts the Customer-Brand Relationships. In Business Economics.http://hdl.handle.net/2105/52736

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