Additional Metadata
Keywords customer loyalty; relationship marketing; internet marketing; website functionalities; lasso regression; boosting; machine learning.
Thesis Advisor Malek, S.L.
Persistent URL hdl.handle.net/2105/52737
Series Business Economics
Citation
Leon Testa, J. (2020, August 7). Internet marketing, websites functionalities and customer loyalty. Business Economics. Retrieved from http://hdl.handle.net/2105/52737