Additional Metadata
Keywords Instagram; customer engagement; live streaming; TV; video; consumer motivation; marketing.
Thesis Advisor Yang, Y.
Persistent URL hdl.handle.net/2105/52787
Series Business Economics
Citation
Leeuwen, L.J.M. van. (2020, July 9). The effects of social live streaming through Instagram on customer engagement.. Business Economics. Retrieved from http://hdl.handle.net/2105/52787