Demand sensing in the pharmaceutical industry: nowcasting product sales through Internet search queries

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Keywords	demand sensing, nowcasting, wholesale sales, bullwhip effect remedy, pharmaceutical industry, online search queries, bullwhip effect
Thesis Advisor	van Dalen, Jan, Bode, Ben
Persistent URL	hdl.handle.net/2105/52896
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Souvereyns, Maximilien. (2020, July 10). Demand sensing in the pharmaceutical industry: nowcasting product sales through Internet search queries. Master in Management. Retrieved from http://hdl.handle.net/2105/52896

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