Demand sensing in the pharmaceutical industry: nowcasting product sales through Internet search queries

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Keywords	demand sensing, nowcasting, wholesale sales, bullwhip effect remedy, pharmaceutical industry, online search queries, bullwhip effect
Thesis Advisor	van Dalen, Jan, Bode, Ben
Persistent URL	hdl.handle.net/2105/52896
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Souvereyns, Maximilien. (2020). Demand sensing in the pharmaceutical industry: nowcasting product sales through Internet search queries. In Master in Management.http://hdl.handle.net/2105/52896

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