What factors do positively influence the effectiveness of purpose marketing commercials among Generation Z.

Additional Metadata
Keywords	Purpose marketing; effectiveness; generation Z; credibility; originality; usefulness; skepticism; commercials; survey.
Thesis Advisor	Lim, S.
Persistent URL	hdl.handle.net/2105/53286
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	l'Istelle, L.D. (2020). What factors do positively influence the effectiveness of purpose marketing commercials among Generation Z. In Business Economics.http://hdl.handle.net/2105/53286

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