Does content really matter? - How the content of Instagram posts affects consumers  engagement to a company and its credibility.

Additional Metadata
Keywords	Instagram; Consumer engagement; perceived credibility; content creator; content category
Thesis Advisor	Lim, S.
Persistent URL	hdl.handle.net/2105/53393
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schipper, L. (2020, November 13). Does content really matter? - How the content of Instagram posts affects consumers engagement to a company and its credibility.. Business Economics. Retrieved from http://hdl.handle.net/2105/53393

Does content really matter? - How the content of Instagram posts affects consumers engagement to a company and its credibility.