Does content really matter? - How the content of Instagram posts affects consumers  engagement to a company and its credibility.

Additional Metadata
Keywords	Instagram; Consumer engagement; perceived credibility; content creator; content category
Thesis Advisor	Lim, S.
Persistent URL	hdl.handle.net/2105/53393
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schipper, L. (2020). Does content really matter? - How the content of Instagram posts affects consumers engagement to a company and its credibility. In Business Economics.http://hdl.handle.net/2105/53393

Does content really matter? - How the content of Instagram posts affects consumers engagement to a company and its credibility.