Individual Preferences; Conjoint Analysis; Kano Model; Design Generation; Adaptiveness
Alfons, A.
Business Economics
Erasmus School of Economics

Flores Sanchez, O. (2020, January 14). Adaptive Kano Choice-Based Conjoint Analysis (AK-CBC): Integrating the Kano Model in the design process of the Choice-Based Conjoint Analysis. A study on the market of voice-assisted smart speakers.. Business Economics. Retrieved from