How can global A-brands compete successfully with local Dutch food brands for the preference of Dutch consumers?

Additional Metadata
Keywords	FMCG; food; globalization; standardization; global brands; local brands; local branding; global branding; brand management; brand portfolios; consumer preference; local competition
Thesis Advisor	Barendregt, A.T.
Persistent URL	hdl.handle.net/2105/53873
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meijer, C.S. (2020, June 25). How can global A-brands compete successfully with local Dutch food brands for the preference of Dutch consumers?. Business Economics. Retrieved from http://hdl.handle.net/2105/53873

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