FMCG; food; globalization; standardization; global brands; local brands; local branding; global branding; brand management; brand portfolio’s; consumer preference; local competition
Barendregt, A.T.
Business Economics
Erasmus School of Economics

Meijer, C.S. (2020, June 25). How can global A-brands compete successfully with local Dutch food brands for the preference of Dutch consumers?. Business Economics. Retrieved from