How can global A-brands compete successfully with local Dutch food brands for the preference of Dutch consumers?

Additional Metadata
Keywords	FMCG; food; globalization; standardization; global brands; local brands; local branding; global branding; brand management; brand portfolios; consumer preference; local competition
Thesis Advisor	Barendregt, A.T.
Persistent URL	hdl.handle.net/2105/53873
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meijer, C.S. (2020). How can global A-brands compete successfully with local Dutch food brands for the preference of Dutch consumers?. In Business Economics.http://hdl.handle.net/2105/53873

Publication