The Role of Advertisement Design and Consumers’ Prosocial Motivation in Green Advertising

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Keywords	advertising appeal, green purchase intention, goal framing, prosocial motivation
Thesis Advisor	Li, Ting, Simons, A.P.
Persistent URL	hdl.handle.net/2105/54531
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rijven, Jarón. (2020). The Role of Advertisement Design and Consumers’ Prosocial Motivation in Green Advertising. In Business Information Management.http://hdl.handle.net/2105/54531

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