The Change of Instagram Users’ Purchasing Intention Influenced by Micro-Celebrity and Celebrity Endorsement

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Keywords	Micro-celebrities, Celebrity Endorsers, Consumer Purchase Intention, Instagram
Thesis Advisor	Pijpers, Guus, Cao, Zike
Persistent URL	hdl.handle.net/2105/54541
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Adiana Julia Fatma, Adiana. (2020, July 31). The Change of Instagram Users’ Purchasing Intention Influenced by Micro-Celebrity and Celebrity Endorsement. Business Information Management. Retrieved from http://hdl.handle.net/2105/54541

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