The Change of Instagram Users’ Purchasing Intention Influenced by Micro-Celebrity and Celebrity Endorsement

Additional Metadata
Keywords	Micro-celebrities, Celebrity Endorsers, Consumer Purchase Intention, Instagram
Thesis Advisor	Pijpers, Guus, Cao, Zike
Persistent URL	hdl.handle.net/2105/54541
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Adiana Julia Fatma, Adiana. (2020). The Change of Instagram Users’ Purchasing Intention Influenced by Micro-Celebrity and Celebrity Endorsement. In Business Information Management.http://hdl.handle.net/2105/54541

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