Influencers vs. Memes: A study on the influence of Instagram influencers and meme accounts on purchase intention

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Keywords	social media, instagram, memes, influencers, generation z, purchase intention, marketing
Thesis Advisor	athanasopoulou, Alexia, Li, Ting
Persistent URL	hdl.handle.net/2105/54555
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Szalai, Franciska. (2020, July 31). Influencers vs. Memes: A study on the influence of Instagram influencers and meme accounts on purchase intention. Business Information Management. Retrieved from http://hdl.handle.net/2105/54555

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