Influencers vs. Memes: A study on the influence of Instagram influencers and meme accounts on purchase intention

Additional Metadata
Keywords	social media, instagram, memes, influencers, generation z, purchase intention, marketing
Thesis Advisor	athanasopoulou, Alexia, Li, Ting
Persistent URL	hdl.handle.net/2105/54555
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Szalai, Franciska. (2020). Influencers vs. Memes: A study on the influence of Instagram influencers and meme accounts on purchase intention. In Business Information Management.http://hdl.handle.net/2105/54555

Publication