The effect of location-based advertising on mobile ad performance in the Netherlands

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Keywords	location-based advertising, ad performance, mobile devices, the Netherlands, attitude, perceived intrusiveness
Thesis Advisor	athanasopoulou, Alexia, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/54558
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hunnoman, Wishin. (2020, August 3). The effect of location-based advertising on mobile ad performance in the Netherlands. Business Information Management. Retrieved from http://hdl.handle.net/2105/54558

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