The effect of location-based advertising on mobile ad performance in the Netherlands

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Keywords	location-based advertising, ad performance, mobile devices, the Netherlands, attitude, perceived intrusiveness
Thesis Advisor	athanasopoulou, Alexia, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/54558
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hunnoman, Wishin. (2020). The effect of location-based advertising on mobile ad performance in the Netherlands. In Business Information Management.http://hdl.handle.net/2105/54558

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