Applying Machine Learning to Promotional Data to Predict Incremental Sales in the Personal Care Domain

Additional Metadata
Keywords	machine learning, promotion, sales forecast, personal care
Thesis Advisor	Gutt, Dominik, Li, Ting
Persistent URL	hdl.handle.net/2105/54562
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Xu, Qing. (2020). Applying Machine Learning to Promotional Data to Predict Incremental Sales in the Personal Care Domain. In Business Information Management.http://hdl.handle.net/2105/54562

Publication