Crafting call-to-action.  The impact of urgency and "free effect" on conversion rates.

Additional Metadata
Keywords	value of free, SaaS, communication, urgency
Thesis Advisor	Balocco, Francesco, Priante, Anna
Persistent URL	hdl.handle.net/2105/54563
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gawlik, Karolina. (2020, August 31). Crafting call-to-action. The impact of urgency and "free effect" on conversion rates.. Business Information Management. Retrieved from http://hdl.handle.net/2105/54563

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