Crafting call-to-action.  The impact of urgency and "free effect" on conversion rates.

Additional Metadata
Keywords	value of free, SaaS, communication, urgency
Thesis Advisor	Balocco, Francesco, Priante, Anna
Persistent URL	hdl.handle.net/2105/54563
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gawlik, Karolina. (2020). Crafting call-to-action. The impact of urgency and "free effect" on conversion rates. In Business Information Management.http://hdl.handle.net/2105/54563

Publication