How consumer choices are affected by defaults when applied in the digital marketing context: A case-study based on an antivirus service sales scenario

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Keywords	default, pricing, nudging, decision making, choice architecture
Thesis Advisor	de Vries, Henk, Schley, Dan
Persistent URL	hdl.handle.net/2105/54748
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Esser, Marius. (2020, August 6). How consumer choices are affected by defaults when applied in the digital marketing context: A case-study based on an antivirus service sales scenario. Management of Innovation. Retrieved from http://hdl.handle.net/2105/54748

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