2020-08-06
How consumer choices are affected by defaults when applied in the digital marketing context: A case-study based on an antivirus service sales scenario
Publication
Publication
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de Vries, Henk, Schley, Dan | |
hdl.handle.net/2105/54748 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Esser, Marius. (2020, August 6). How consumer choices are affected by defaults when applied in the digital marketing context: A case-study based on an antivirus service sales scenario. Management of Innovation. Retrieved from http://hdl.handle.net/2105/54748
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