How consumer choices are affected by defaults when applied in the digital marketing context: A case-study based on an antivirus service sales scenario

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Keywords	default, pricing, nudging, decision making, choice architecture
Thesis Advisor	de Vries, Henk, Schley, Dan
Persistent URL	hdl.handle.net/2105/54748
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Esser, Marius. (2020). How consumer choices are affected by defaults when applied in the digital marketing context: A case-study based on an antivirus service sales scenario. In Management of Innovation.http://hdl.handle.net/2105/54748

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