What is the effect of creativity in sustainability marketing on consumer perception of  a brand

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Keywords	consumer perception, creativity, sustainability communication, interviews, qualitative, sustainability, sustainability marketing
Thesis Advisor	Berens, Guido, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/54776
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Shiv, Prateeksha. (2020, August 31). What is the effect of creativity in sustainability marketing on consumer perception of a brand. Master in Management. Retrieved from http://hdl.handle.net/2105/54776

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