What is the effect of creativity in sustainability marketing on consumer perception of  a brand

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Keywords	consumer perception, creativity, sustainability communication, interviews, qualitative, sustainability, sustainability marketing
Thesis Advisor	Berens, Guido, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/54776
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Shiv, Prateeksha. (2020). What is the effect of creativity in sustainability marketing on consumer perception of a brand. In Master in Management.http://hdl.handle.net/2105/54776

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