The impact of branding on non-prescription drugs choice: from a consumer perspective.

Additional Metadata
Keywords	Branding, Non prescription drug, Pharma, Branded and generic drugs
Thesis Advisor	van t Klooster, Erik, de Wolf, Peter
Persistent URL	hdl.handle.net/2105/54792
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tsai, Jia-En. (2020, July 31). The impact of branding on non-prescription drugs choice: from a consumer perspective.. Master in Management. Retrieved from http://hdl.handle.net/2105/54792

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