The Impact of Endorsement Channel on Luxury Fashion Brands’ Marketing Campaigns featuring Italian Trap Artists

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Keywords	social media, influencer marketing, celebrity endorsement, music, trap music, instagram, luxury fashion
Thesis Advisor	Yang, Z., Weinmann, Markus
Persistent URL	hdl.handle.net/2105/54982
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Perazzoli, Alice. (2020). The Impact of Endorsement Channel on Luxury Fashion Brands’ Marketing Campaigns featuring Italian Trap Artists. In Business Information Management.http://hdl.handle.net/2105/54982

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