2020-08-31
The influence of chatbot personality on purchase intention and the role of source credibility
Publication
Publication
Additional Metadata | |
---|---|
, , , , | |
Madiedo, Juan, Hoseinpour, Mohamadreza | |
hdl.handle.net/2105/55083 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Hovinga, Fenna. (2020, August 31). The influence of chatbot personality on purchase intention and the role of source credibility. Management of Innovation. Retrieved from http://hdl.handle.net/2105/55083
|