The influence of individual traits and privacy concerns on the attitude towards personalised advertising

Additional Metadata
Keywords	Big Five, Attitude, Privacy Concerns, Personality traits
Thesis Advisor	Fytraki, Agapi, Cao, Zike
Persistent URL	hdl.handle.net/2105/55314
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kies, karianne. (2020). The influence of individual traits and privacy concerns on the attitude towards personalised advertising. In Business Information Management.http://hdl.handle.net/2105/55314

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