The Movie Industry and Regional Economic Development: Stakeholders’ interaction within the tv series Rocco Schiavone in Aosta Valley

This thesis aims at analyzing the role of stakeholders in regional economic development through the movie industry, in particular how stakeholders interact to foster regional economic development. The movie industry is a creative industry able to have a positive impact at the regional level, both in terms of direct and indirect economic effects. The specific case of Rocco Schiavone in Aosta Valley was used to analyze stakeholders' dynamics and experiences, but also to investigate whether the movie industry has had positive or negative effects in the region. By interviewing 14 stakeholders involved in different tasks within both the movie production and regional economic development, it emerged the awareness and the esteem regarding external movie production that films in the region. It emerged that regional economic development through the movie industry is the product of the mobilization of external stakeholders and resources in given regions; and that within the movie industry panorama, the cultural and artistic objectives have the priority over economic incentives. So, the movie production of Rocco Schiavone decided to film in Aosta Valley because of artistic reasons, and not because of the monetary incentives provided by institutional local stakeholders. It emerged also a collaborative relationship among stakeholders led by the common interests in achieving similar objectives, or collateral objectives. In fact, by achieving the objective of the movie production, then all the objectives can be achieved consequently. For what concerns economic effects on the territory, the production of Rocco Schiavone has had a positive economic effect in Aosta Valley Region because it developed the movie industry at the regional level by creating new professional workers of the movie sector, by generating positive economic returns, and by creating a rising phenomenon of film-induced tourism. This thesis, so, could show the importance of collaboration among stakeholders to achieve common goals and the actual positive effect that the movie industry can have on regional economic development.