PROGRAMMING PROCESS OF DANCE PERFORMANCES IN DUTCH SUBSIDIZED THEATERS

There is little literature addressing the function of intermediaries in the performing arts. This research explores the programming processes of dance performances in Dutch subsidized presenting theaters. The programmatic choices of eleven theaters have been analyzed by conducting semistructured interviews to their respective dance programmers. This research takes a stakeholder perspective on the programming process and contributes to literature introducing mechanisms to reduce incomplete information in terms of quality and demand uncertainty. Furthermore, a new model of stakeholders’ goals’ tensions is suggested to better understand the conflicts that dance programmers in presenting theaters need to manage.