influencer marketing; aviation industry; Royal Dutch Airlines KLM; discrete choice experiment; influencers
Gorji, P.
hdl.handle.net/2105/55589
Business Economics
Erasmus School of Economics

Kamp, M.D. van de. (2021, January 11). Flying the globe with travel influencers - An analysis of the role of influencer marketing in the aviation industry and the factors that drive its success. Business Economics. Retrieved from http://hdl.handle.net/2105/55589