Where Does the Festival Go? - Manifestation of the Principal-Agent Relationship in the Festival Film Indonesia

This thesis explores the influence of principal-agent theory to the decision of manifesting Festival Film Indonesia (FFI), in spite of its name as an award event instead of a festival film event. Qualitative primary data by interviewing ten film stakeholders in Indonesia and qualitative documents analysis will be utilized to conduct this research. The main objective of this thesis is to explain how and to what extent the organizer of FFI manifest principal-agent relationships to actualize the event as film festivals to the stakeholders. From this study, it can be concluded that FFI is on its way to create a better bridge between the principal and agent to other key players in Indonesia film industry, by holding the event as a broadened festival and an elementary event within the national film circuit.