Cultured Meat, Branding, Benefit Message, Commodity Activism, Manufacturer Brand, Private Label, Green Consumerism
van Everdingen, Yvonne, Berens, Guido
hdl.handle.net/2105/56344
International Management CEMS
Rotterdam School of Management

Skaugvoll, Sebastian. (2021, February 11). Achieving New Product Acceptance for Cultured Meat Through Package Branding. International Management CEMS. Retrieved from http://hdl.handle.net/2105/56344