2009-08-06
Building brands by sampling products - the effect of product sampling on brand attitude
Publication
Publication
| Additional Metadata | |
|---|---|
| Silva Lourenco, C.J. da | |
| hdl.handle.net/2105/5641 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Haagsman, L. (2009, August 6). Building brands by sampling products - the effect of product sampling on brand attitude. Business Economics. Retrieved from http://hdl.handle.net/2105/5641 |
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