The Use of Virtual Reality for Marketing Communications in the Nonprofit Sector

Additional Metadata
Keywords	virtual reality, nonprofit, empathy, message appeal, fundraising, social marketing
Thesis Advisor	van Everdingen, Yvonne, Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/56524
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Adán Castejón, Patricia. (2021). The Use of Virtual Reality for Marketing Communications in the Nonprofit Sector. In International Management CEMS.http://hdl.handle.net/2105/56524

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