2009-08-10
“What are the success factors of an effective service brand policy and how can Dutch health care companies, i.e. hospitals, use segmentation to build a strong brand?”
Publication
Publication
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Verniers | |
hdl.handle.net/2105/5659 | |
Econometrie | |
Organisation | Erasmus School of Economics |
Crezee, Cees-Jan. (2009, August 10). “What are the success factors of an effective service brand policy and how can Dutch health care companies, i.e. hospitals, use segmentation to build a strong brand?”. Econometrie. Retrieved from http://hdl.handle.net/2105/5659
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