“What are the success factors of an effective service brand policy and how can Dutch health care companies, i.e. hospitals, use segmentation to build a strong brand?”

Crezee, Cees-Jan. (2009). “What are the success factors of an effective service brand policy and how can Dutch health care companies, i.e. hospitals, use segmentation to build a strong brand?”. In Econometrie.http://hdl.handle.net/2105/5659