The effect of brand equity on the sales channel choice, when manufacturer encroachment is a factor

Additional Metadata
Keywords	Manufacturer encroachment; brand equity; brand awareness; brand loyalty; perceived quality; sales channel choice
Thesis Advisor	Crombrugge, M. van
Persistent URL	hdl.handle.net/2105/56690
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boer, F. de. (2021, May 25). The effect of brand equity on the sales channel choice, when manufacturer encroachment is a factor. Business Economics. Retrieved from http://hdl.handle.net/2105/56690

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