Real-Time Bidding; Demand-Side Platform; Digital Advertising; Quantitative Marketing; Bid Landscape Forecasting
Koning, A.J.
hdl.handle.net/2105/56858
Business Economics
Erasmus School of Economics

Bosmans, K.F.J.M. (2021, February 22). Modelling the Price of Display Advertisements in a Real-time Bidding Environment. Business Economics. Retrieved from http://hdl.handle.net/2105/56858