Modelling the Price of Display Advertisements in a Real-time Bidding Environment

Additional Metadata
Keywords	Real-Time Bidding; Demand-Side Platform; Digital Advertising; Quantitative Marketing; Bid Landscape Forecasting
Thesis Advisor	Koning, A.J.
Persistent URL	hdl.handle.net/2105/56858
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bosmans, K.F.J.M. (2021, February 22). Modelling the Price of Display Advertisements in a Real-time Bidding Environment. Business Economics. Retrieved from http://hdl.handle.net/2105/56858

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