Modelling the Price of Display Advertisements in a Real-time Bidding Environment

Additional Metadata
Keywords	Real-Time Bidding; Demand-Side Platform; Digital Advertising; Quantitative Marketing; Bid Landscape Forecasting
Thesis Advisor	Koning, A.J.
Persistent URL	hdl.handle.net/2105/56858
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bosmans, K.F.J.M. (2021). Modelling the Price of Display Advertisements in a Real-time Bidding Environment. In Business Economics.http://hdl.handle.net/2105/56858

Publication