advertising elasticities; Bayesian estimation; hierarchical prior framework; log-log specification; attribution; simulation; aggregated interactions
Fok, D.
hdl.handle.net/2105/56904
Econometrie
Erasmus School of Economics

Bakker, S. (2021, May 20). Sanne Bakker. Econometrie. Retrieved from http://hdl.handle.net/2105/56904