A Hierarchical Bayes Approach to Modelling Media Advertising Elasticities

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Keywords	advertising elasticities, Bayesian estimation, hierarchical prior framework, log-log specification, attribution, simulation, aggregated interactions
Thesis Advisor	Fok, D.
Persistent URL	hdl.handle.net/2105/56904
Series	Econometrie
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakker, S. (2021). A Hierarchical Bayes Approach to Modelling Media Advertising Elasticities. In Econometrie.http://hdl.handle.net/2105/56904

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