The impact of GIF advertising of green products on purchase intention: the mediating role of green perceived risk and moderating role of environmental concern

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Keywords	green products, green advertising, GIF, green perceived risk
Thesis Advisor	Liberali, Jordana, Martinovici, A.
Persistent URL	hdl.handle.net/2105/57062
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fortis, Elisabetta. (2021, April 29). The impact of GIF advertising of green products on purchase intention: the mediating role of green perceived risk and moderating role of environmental concern. Master in Management. Retrieved from http://hdl.handle.net/2105/57062

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