The impact of GIF advertising of green products on purchase intention: the mediating role of green perceived risk and moderating role of environmental concern

Additional Metadata
Keywords	green products, green advertising, GIF, green perceived risk
Thesis Advisor	Liberali, Jordana, Martinovici, A.
Persistent URL	hdl.handle.net/2105/57062
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fortis, Elisabetta. (2021). The impact of GIF advertising of green products on purchase intention: the mediating role of green perceived risk and moderating role of environmental concern. In Master in Management.http://hdl.handle.net/2105/57062

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