How appeal type influences the effectiveness of sustainable fashion advertisement

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Keywords	sustainable consumption, sustainable fashion, marketing, appeal type
Thesis Advisor	Orlandi, Ilaria, Olie, Rene
Persistent URL	hdl.handle.net/2105/57431
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Veenema, Roos. (2021). How appeal type influences the effectiveness of sustainable fashion advertisement. In Strategic Entrepreneurship.http://hdl.handle.net/2105/57431

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