Predictive Lead Scoring Models in B2B Organizations

Additional Metadata
Keywords	lead scoring, predictive analytics, marketing, sales, funnel
Thesis Advisor	Wan, Charles, Lemmens, Aurélie
Persistent URL	hdl.handle.net/2105/57508
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jaranovs, Nils. (2021, July 15). Predictive Lead Scoring Models in B2B Organizations. Business Analytics & Management. Retrieved from http://hdl.handle.net/2105/57508

Publication